As part of the Government of India’s Special Campaign 5.0, the National Highways Authority of India (NHAI) has introduced a unique initiative — the ‘Clean Toilet Picture Challenge’ — aimed at promoting cleanliness and improving hygiene facilities along the National Highways.
Under this innovative campaign, highway users can now report dirty toilets located at Toll Plazas under NHAI jurisdiction through the ‘RajmargYatra’ mobile app. To participate, users simply need to upload a geo-tagged and time-stamped image of an unclean toilet along with details such as their name, vehicle registration number (VRN), location, and mobile number.
To encourage public participation, NHAI will reward valid reports with ₹1,000 FASTag recharge, credited directly to the user’s linked VRN account. Each vehicle registration number can claim only one reward throughout the campaign period, and the initiative will continue till 31st October 2025.
However, the reward scheme applies exclusively to toilets constructed, operated, or maintained under NHAI’s purview. Facilities located at fuel stations, dhabas, or other public areas beyond NHAI control are not eligible. In cases where multiple users report the same facility on a given day, only the first valid entry will be considered for the reward.
To ensure authenticity, entries will be verified using AI-assisted screening and manual validation. Manipulated, duplicate, or previously reported images will be rejected.
This challenge aligns with NHAI’s broader objectives under the Special Campaign 5.0, which includes efforts toward pothole removal, flyover beautification, improved signage, and encroachment clearance to create a safer and more pleasant highway experience.
Through this engaging initiative, NHAI aims to make highway travel not only smoother but also cleaner and more user-friendly — turning travelers into active contributors to highway hygiene and maintenance.
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